Named Asy Syu'ara (plural word of Al Sya'ir which means poet) is derived from the word Asy Syuara in paragraph 224, i.e. on the last part of this Sura, God Almighty in specifically mentions the position of the Arab poet in an age of jahiliyyah.
The poets has traits that are far different from the Apostles; they are followed by people who are misguided and they like to play reverse tongue and they have no establishment, their actions don't match with no establishments, their actions don't match up with what they say.
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